BMW - A Brief Introduction

BMW is one of the most famous manufacturers of high performance cars in the world. Its vehicles are always well-built and feature top-notch traction and braking. They also come in a variety of body styles and sizes. The company's vehicles are also very fun to drive. With its many models and customization options, drivers can create their own BMW that suits their personal preferences.

Founded in 1916 in Munich, Germany, BMW is a German automaker that manufactures luxury vehicles. BMW is the parent company of Mini and Rolls-Royce Motor Cars. The company has 14 subsidiaries throughout Germany. In addition, it has a number of foreign subsidiaries. These include BMW of North America, which is responsible for marketing and selling BMW in North America.

Though BMW started off as an airplane engine manufacturer, it has since expanded its line-up and diversified into the automobile industry. In the mid-1950s, BMW tried to establish itself as a luxury carmaker. However, sales were slow and the company experienced financial difficulties. After a financial resurgence in 1973, BMW continued to make gains and expanded its model line.

During the 1990s, sales continued to rise. Toward the end of that decade, BMW started to focus on international sales. At the same time, the company ramped up production in the United States. A new assembly plant in Spartanburg, South Carolina was built. This facility produces 1,500 vehicles per day. Today, BMW has a number of production facilities in other countries around the world.

As one of the world's leading auto manufacturers, BMW is constantly evolving to stay on the forefront of the competition. Whether it's reducing emissions, improving resource efficiency, or introducing new technologies, the company's leaders are consistently implementing its principles of sustainable mobility.

BMW

Among its major competitors are Mercedes-Benz, Daimler Benz, Toyota, and Acura. But despite its challenges and setbacks, BMW has managed to stay on the top of the list. Compared to its rivals, its cars are more exciting to drive. And they are also made from high-quality materials.

Aside from manufacturing vehicles, BMW also owns a softlab information systems company, which specializes in automotive technology. Another subsidiary is Kontron Elektronik, a computer company. Many of BMW's models can be purchased on pre-approved financing.

While BMW has been through numerous ups and downs, the company has maintained its core values of quality, reliability, and engineering. From its start as a WWII airplane engine maker, the company has evolved into a global brand. Known for its reliability, luxury, and high-performance, BMW is now a top choice for motorists everywhere.

BMW's motto is "The Ultimate Driving Machine." This slogan first appeared in its advertisements in 1974. In 2012, the phrase was again featured in BMW commercials. Although the slogan was temporarily replaced by the term "Joy," it has remained a part of the company's identity for decades.

BMW's all-wheel-drive system is also a favorite for drivers. This means that BMW drivers can tackle any terrain, no matter the weather.