The History of Chevrolet
Chevrolet has been around for over 100 years. It is the world's largest automobile manufacturer. The brand is owned by General Motors, a company that has been in business since 1908. Chevy has a full line of vehicles that range from SUVs to minicars.
Aside from Chevrolet, the company also operates a number of other GM brands. Some of these include Buick, Cadillac, GMC, and Hummer. Most of the Chevy trucks manufactured by the company are sold in the United States, but some models are also made in Mexico, Canada, and Japan.
Chevrolet's logo is very recognizable all over the world. Like Ford's flowing script logo, the Chevy logo features a bowtie.
Chevrolet has been a leader in promoting safety and technology. Since the late 2000s, the company has focused on fuel-efficient vehicles. Today, it offers a line of all-electric vehicles, including the Chevrolet Bolt and Chevrolet Volt. Currently, the Chevy Volt is the most popular electric vehicle in the US.
Chevrolet's history is rich with innovation. They began manufacturing trucks in 1918, and have been involved in many advancements throughout the years. During the 1930s, the company introduced new engineering features and a variety of models.
While the 1920s were a great time for Chevy sales, the Great Depression hit and the momentum slowed. However, Chevrolet continued to grow. In 1934, the company launched the Sport Sedan model. This model included the first built-in trunk. By the end of that year, the ten-millionth Chevy was produced.
Chevrolet's performance heritage lives on in the Corvette. Although it has gone through a dramatic redesign for the eighth generation, the brand has not lost its dedication to speed. Chevrolet has won the Indianapolis 500 six times from 1986 through 1993.
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In 2010, Chevrolet announced a campaign that positioned the brand as part of the American fabric. The company partnered with Goodby, Silverstein, and Partners to create commercials such as Chevy: Anthem, Chevy: Dogs and Pickups, and Chevy: Coming Home. Among other things, the campaign was designed to highlight the commitment of Chevrolet to cause marketing and emergency relief.
Along with supporting cancer research, the company donates to youth sports programs. Chevrolet also sponsors instructional clinics for children and teens. Additionally, it has provided uniforms and donated to organizations that help people in need. Throughout the years, the company has supported many communities and has helped to rebuild fields after natural disasters.
As of 2013, the majority of Chevrolet's manufacturing takes place in the United States, but its global reach extends to Mexico, Canada, and Brazil. One of the newest vehicles offered is the all-electric Chevrolet Bolt.
The brand offers a full line of truck models, from the compact Chevrolet Spark to the full-size Silverado pickup. Chevrolet has also expanded its lineup of SUVs and crossovers, including the Trailblazer and Trax. Several Chevy models have also been featured in Hollywood films.
The Chevy name was originally considered to be an exotic one. Many non-car people thought it was a Swiss flag. But the name actually comes from a racing driver from the 1900s.
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